"Immature" quintana marble tiles into a "explosive"（2）

The real way to look at the quintana marble tiles market?

On the entire ceramic industry, every other time there will be a new product launch, once the piece of "cake" bigger, there will be a lot of people to a cup of soup, slowly the category of products will be "flooding" , And that time their "life" cycle will be shortened.

Looking back at the industry, the history of the development of all glazed products gave the industry a profound lesson. In 2012, all throwing glaze all the way "rosy", the ferocious ferocious, and even once firmly occupy the "overlord" status of the polished tiles have to be concessions, when all throwing glaze "hot" level is not lower than today Quintana marble tiles. However, only two years time, all cast glaze will fall into the product homogeneity, low-cost vicious cycle of the plight. 2014 and 2015, ultra-flat glaze, super-spar, King Kong glaze, diamond products have been born, but the thunder and rain is small, it seems that "life" has not yet begun.

Look at this year, in addition to the whole body and soft light was "fried" hot, inkjet diamonds polished tiles in the market and the industry also occupied a place. Inkjet diamonds polished tiles because of its glazed jade, with marble tiles texture, the wear and tear even slightly more than polished tricks and was widely concerned, but the technical difficulty is too large, not quickly "rosy." The whole Sheng enterprise marketing director Li Zhiming talk about inkjet diamonds polished tiles that inkjet diamonds polished tiles will be the biggest highlight of the fall Tao Bo will usher in the future development trend, in his view, When the inkjet diamonds polished brick ink to a certain extent, pull the groove and the effect after the edge than the whole marble tiles better, and secondly, inkjet diamonds polished tiles wear resistance and hardness than polished tiles and quintana Marble tiles are much higher. Tongfang marble tiles, soft marble tiles, inkjet diamonds polished tiles three seem to form a "three countries utmost" trend.

"In fact, we have to do tiles to understand the terminal, do not understand the terminal, is doing bad tiles. Terminal aftermarket, application, end customers than we understand, we and they can communicate more real market can hear the real feedback. Demand should be based on the market to go.Perhaps many manufacturers are thinking about doing differentiated innovation, there is no practical significance.It will only increase the cost of the product, you really want to do something, the surface to do a good job, how to make a good texture "Huang said.

Of course, there are companies have long been focused on the "one stone multi-faceted" texture, such as Melco marble tiles, roma tiles and so on. The Foshan Tao Fair, Melco marble tiles on the introduction of a variety of new, convex surface can reflect the natural marble tiles natural realistic texture.

However, more companies are still the "whole body" and "soft light" as a rescue marble tiles exports, many companies will be positioned different from ordinary marble tiles, another upgrade products, look forward to a new profit growth point. There are more companies even to combine the two as a new market selling point, the introduction of soft Tong Tong marble tiles.

"The future out of the marble tiles will be the whole body marble tiles, out of the quintana marble tiles, is 55 degrees whole body marble tiles, because the marble tiles to infinity close to natural marble, it must be texture, body, surface brightness infinity close to the stone, 55 The quintana marble tiles are infinitely close to natural marble. "1: 1 natural marble tiles chief executive Dai Yongqiang said.