"Immature" quintana marble tiles into a "explosive"（1）

Many quintana marble tiles began to follow up the marble tiles, and in 2014, especially in 2015 reached a climax, and some professional to do the brand of marble tile category one after another have come out, except Jane, the number of also on the ho, one, gold statue of jade, Tom Lee, red sailboat, Brandon, Langma and so on more than a dozen. And accompanied by high security, Zibo and other areas of the brand follow-up, "marble tiles" everywhere blossom. "When everyone is doing marble tiles, it must be a tragedy." Industry insiders said, "This will lead to more intense competition in the marble tile market, product homogeneity, price war is more serious, that this category from the demise Not far away. "

Whole quintana marble tiles are to start a prairie fire development

In 2015, the whole body of marble tiles quietly born, but because of its technical difficulty, then, put into production enterprises are not many, only after more than a year of growth, in this year's Foshan Tao Tao Tao, the whole body of marble tiles quickly into the "network Red ", the second half is the formation of a prairie fire trend.

According to incomplete statistics, since last year, Jane, Melco, One, the new pearl, Mona Lisa and other enterprises have launched the whole body marble tiles products. This year, Samit, crown beads, gold medal, sublimation, Lihua, gold Yuma, Eno, Tom Lee, holy holy and many other brands to follow up quickly, whole body marble tiles concentrated in the first half broke out. According to industry forecasts, after the fall of Tao Bo, the introduction of the whole body of marble ceramic tile brand may be more than 100.

Industry insiders said that at this stage of view, the whole body marble tiles products are "hot", or this year will be one of the highlights of Foshan Autumn Tao Bo. For the prospect of the quintana marble tiles and the future development, many follow-up of the whole body of the respondents have a very optimistic attitude. They believe that the whole body of marble tiles as the current market, "the new darling", because of its "superfluous" characteristics, to solve the traditional marble tiles because of the trough, the edge of the edge of the white side of the ceramic business is a new direction, Have prospects for development.

"Immature" quintana marble tiles into a "explosive"?

"Tongfang marble tiles is the traditional marble tiles in the production technology to improve the upgrading of products, will be the future development trend, Tao enterprise innovation in the new direction." Gold Asian tile marketing general manager Zhang Xiang said, "In the future, the whole body Marble tiles will be the real 'superficial', with the technology mature, the use of sex and decorative will slowly replace the natural stone, the application will be more extensive. "He admitted that the whole body of marble tiles technology is only in a primary Stage, the market of the whole body of marble tiles is not really the meaning of "whole body", the body inside the texture and the surface there is still a certain gap, there are many extension space.

Sublimation ceramic marketing general manager Zhang Fei and Zhang Xiang's point of view coincides with, he believes that the current prevalence of the whole body of marble tiles ceramic industry is a development trend, the "superfluous" advantage is very obvious, but the market Of the quintana marble tiles and natural stone is still different, but in the future will be more like natural stone, and even replace the stone, so that the real "table as one." Zhang Fei said that customers are very optimistic about the new body of marble tiles this new category, that it has a relatively large market potential, the future will become increasingly popular.

Quan Shi enterprise marketing director Li Zhiming said that the advantage of the whole body marble tiles is on the wall of the processing, to achieve a "icing on the cake" effect, broaden the traditional marble tiles this category applications. Talking about the performance of the whole body marble tiles, he bluntly, and now the industry-wide technology and equipment has not yet reached the real marble tiles made of the standard. And the red sailor marble tiles market director Han Yingwu is that: "push the whole body because most companies can through production, OEM or other ways with the whole body of marble tile supply capacity, easy to form industry products, but also easy in the dealer channel Promotion, but because of birth defects in the terminal application is very small. "He said that the whole body technology in the absence of improvement before the amount will not be large.

It is reported that the current market there are two kinds of quintana marble tile production process: one is dry mixed fabric quintana marble tiles, the other is mixed with quintana marble tiles. Among them, the mixed color quintana marble tile process is relatively simple, easy to control, generally used for screen printing products. Fabric quintana marble tiles is a kind of real stone to make the same effect of realistic technology, the difficulty is very large.

"The whole body marble tile technology has yet to be developed, but the future will be more and more mature." However, 1: 1 natural marble tiles chief executive Dai Yongjiang has said, "quintana marble tiles are robbed of marble tiles themselves After the terminal marble tiles have been pushed, and now if the price is too low, before the marble tiles how to sell? At present, many companies can not pricing, because the pricing is at least two to high. Do whole body marble tiles, designers Channel is also important.

Industry veteran Huang total contact with marble tiles for many years, he believes that the whole body of marble tiles narrow range of applications, home improvement range is very few, and increase the cost of physical factors are the same, customers do not necessarily buy it; the other hand, The cost of the whole body marble tiles has increased, and the use value is very small. He suggested that the industry do not work hard on the billet, but should be in the marble tile surface to spend more thought, so that the texture of natural stone, texture consistent, so that a multi-faceted.

Similarly, a brand manager Lin said that the whole body of marble tiles practical performance is also reflected in: the vast majority of tiles are used to pave the ground on the ground, and marble tiles this category is sufficient to meet the needs of the ground; In addition, for the wall processing, It is not all marble tiles need to pull the slot, downside. He also believes that the whole body marble tiles because of its relatively high cost, the process is relatively difficult compared to the traditional marble tiles, relatively speaking, the pricing is naturally relatively high, so the customer acceptance is still to be considered.

Soft marble tiles is the trend?

At the same time, "soft marble tiles" ranks also with more and more enterprises involved, and "whole body" as the ordinary marble tiles in another direction of hot spots.

Soft tile refers to the brick surface reflection between the strong light and low light between a class of tiles, through the brick surface soft throw technology, making the surface light to produce scattered light effect, reduce product reflectivity, so that the product texture softer, light Feeling fine moist, thus solving the light tiles products, light pollution problems. For soft tiles, a number of industry sources, said: "soft tiles is a big trend, in the future must break out.

Not optimistic about the quintana of the total but optimistic about the soft tiles, he said that the consumer or the crowd is changing, the future 80,90 after the aesthetic concept of consumer groups and foreign gradually convergence, their high vision, aesthetic concept is relatively high, the quality of life The requirements are also high. Soft light brick with "visual comfort, no light pollution," the advantages of creating a visual comfort and great artistic atmosphere of the warm space to more suitable for the living environment of the "soft space" concept.

The core of soft tiles is the problem of gloss. Many companies in the promotion at the same time, are particularly emphasized gloss, the basic concentration of gloss concentrated in 20 ° to 60 ° range. ‍From Huapeng's 29 °, Asia 55 °, including Melco's 55 ° soft marble tiles have long been developed and produced, now available. However, the degree of business promotion is different. It is understood that Foshan is currently there are dozens of enterprises to launch such products. For now, Foshan, most of the enterprises to push the soft light products are the following three categories: soft crystal ceramic tile tiles, soft glazed marble tiles, soft antique brick. It is clear that soft marble tiles have become a new direction.‍

"The original glaze 55 ° ‍soft marble tiles, can now represent the industry in this category in the most high-end products." Te special ceramic market director Liu Ming said. After more than a year of efforts to develop, they will launch this series of Tao Bo products, and set to 55 °. ‍He said that from the color point of view, the brick surface to do the more dumb, the color will be dim, heavy; brick surface brightness is very high, because the color is fresh and natural and real loss, so take the middle value, this degree can restore Natural marble color and texture, both "more real stone". The human eye has the best comfort for a reflex, and after repeated testing and extensive data collection, the Tektronix found that 55 ° is more comfortable for the eye, so that it can achieve "more healthy" purposes.‍‍

It is reported that the Foshan Pottery Fair, including Melco, including a number of enterprises will also introduce a variety of 55 ° soft marble tiles new products.

However, a business person has said, "what kind of gloss the most comfortable to see their own promotion, in a certain area, there is no absolute standard." Stone gloss is not uniform, different stone has a different gloss The "The most comfortable gloss" is to convey to consumers the concept of the product when consumers are more likely to remember the company's products only.

"Soft is promising, but it will take time." Han Hye-woo, director of the Marble Tile Market.

From：quintana marble tiles